Real Estate

Branded Residences Remain In Demand As Developers Bring New Inventory To The Market

The age of the branded residence is upon us as the once-niche sector has grown into a global phenomenon. In major cities across the globe, residential offerings from luxury hotel chains like the Ritz-Carlton, Six Senses and Viceroy as well as high-end brands not often associated with housing like Lamborghini, Armani and Bulgari are arriving on the market every week.

In Dubai alone, there are more than 40 branded residences currently under construction, adding to the 71 already present in the capital city. Other hotspots include London, New York City and coastal Mexico.

Take a look at three upcoming branded residences from distinct markets around the world.

Ritz-Carlton in Portland, Oregon

As one of the world’s premier hospitality brands, Ritz-Carlton has built an impressive portfolio of residential products that spans 18 countries across four continents. Now the luxury hotel chain has set its sights on the growing market of Portland with the forthcoming completion of the Ritz-Carlton Residences Portland. Set to open in July 2023, the Ritz-Carlton Residences Portland will be the first residential building to be branded by a major hospitality company in the city.

Owner of Portland-based boutique brokerage LUXE, Terry Sprague, says that the new residences will serve as the watermark for upcoming growth in the luxury real estate market for the Pacific Northwest state. “This Ritz-Carlton development is going to set the standard for luxury residential hotel living not just in Oregon but the entire West Coast.”

Consisting of 138 condominiums, the newly built, landmark structure is situated in the heart of downtown. Views encompass the city skyline, the Cascade Mountain Range and the Willamette River as well as sights of Mount Hood. Owners will have access to a number of amenities, including in-residence dining, housekeeping and valet service as well as entrance to the owner’s lounge, fitness center and hotel facilities, such as the indoor pool, spa and bar.

Six Senses Residences The Palm in Dubai

There is no city in the world with more luxury branded housing than Dubai, and with the addition of new developments like Six Senses Residences The Palm, that reputation will only continue to grow. Located waterside on the iconic Palm Jumeirah, the project is set to be completed in the second half of 2024, according to Dubai-based brokerage Driven Properties. The property will be the first for Six Senses in the United Arab Emirates.

Following the footsteps of many of Dubai’s most notable structures, the resort will feature ambitious architecture with undulating rooflines, silhouettes and cellular facades. Although 60 rooms will be designated for hotel stays, the majority of Six Senses The Palm will be for housing, with 162 residences. Available listings come in a variety of layouts, including beachfront Signature Villas, duplex Sky Villas and Penthouses.

Regardless of design type, all residences will have access to the same array of world-class resort amenities offered at Six Senses, including a 60,000-square-foot wellness center, massage circuit pool and squash and tennis courts. Also located on the grounds are various communal spaces like central gardens, an indoor cinema and a kids’ club.

Cirque Residences x Viceroy in Snowmass Village, Colorado

After just five days of accepting contracts, 40 of the 46 available homes at the upcoming Cirque Residences x Viceroy in Snowmass Village outside of Aspen are already under contract. The speedy success of the much-anticipated sequel to the original Viceroy Residences puts it on track to be the latest in a string of sold-out luxury residential developments in the Snowmass area.

Affiliation with a luxury hotel and the available amenities offered thanks to that affiliation were a key part of the appeal for buyers, says Taylor Burstyn of leading Colorado brokerage Slifer, Smith & Frampton Real Estate. “The services were a big seller. They add to the lifestyle that so many buyers are identifying with.” Such amenities include room service, a spa and fitness center and three on-site restaurants.

Currently in construction, the luxury tower addition is situated slope-side on the northeast corner of Snowmass Base Village, allowing for ski-in, and ski-out access. The remaining inventory consists of some of the property’s most prestigious and expensive units, including select fully furnished, penthouse residences covering upward of 2,300 square feet.


Driven Properties, LUXE and Slifer Smith & Frampton Real Estate exclusive members of Forbes Global Properties, a consumer marketplace and membership network of elite brokerages selling the world’s most luxurious homes.